Wednesday, April 17

6 Tips to Creating a Successful International Event

Corporate events in international locales can set your organization apart and engage customers, partners and salespeople. Meetings and summits, product launches, user conferences and trade shows in exciting destinations expand your company’s reach, enhance your brand presence and enrich relationships. Whether your target locale is cosmopolitan (Rome, Rio or Riyadh), an exotic beachfront resort or […]

Wednesday, April 24

How to Gather Testimonials Post-Event

Take a deep breath. Your event is winding down. The venue is closing, exhibits are being dismantled, the stage struck, and the band’s instruments are stowed. Before you catch up on missed zzzs or to join your sales team at the hotel bar, you need to gather testimonials from happy attendees and pleased partners. Corporate […]

Wednesday, May 8

5 Design Elements You Must Incorporate into Your Tradeshow Booth

Tradeshows form a strategic component of the corporate marketing mix.  In fact, 84% of corporate leadership believes that in-person events are critical to their company’s success (Bizzabo). But maximizing ROI from your tradeshow presence can still be a challenge. Show floors are noisy, visually distracting, chaotic places.  How to ensure that your presence attracts the […]

Wednesday, May 22

8 Types of Questions to Ask a Venue Prior to an Event

When it comes to event planning, the devil is in the details. Your team is focused on event ROI – building brand equity, expanding share of voice, collecting leads, rewarding top performers, etc. However, you still have to worry about event costs, logistics and risk management. Following are 8 questions all organizations should ask venues […]

Tuesday, June 11

 7 Tips for Planning Multi-day Events

Event planners and marcom managers recognize the effort needed for organizing and executing any type of event. If one-day events are exhausting sprints, multi-day events are all-consuming marathons, demanding long-term focus, energy, time and resources from an entire organization. To avoid surprises along the route, here are 7 tips for planning a tradeshow, sales meeting, […]

Tuesday, June 25

The Road to Success for Multi-City Events

Our last blog highlighted 7 tips for planning a multi-day event. With today’s global marketplaces, audiences can cross countries and continents and span the globe. Multi-city events are more than just scaled-up single city productions, requiring different strategies and planning considerations: Scale and sequence: Will your multi-city event take place simultaneously across different locales or […]

Thursday, July 11

7 Tips for Enhancing Attendee Engagement

No event planning professional would question the importance of engaging attendees. A successful event experience engages and excites everyone involved, is memorable and provides unquestionable value during and after the event itself. Attendee engagement is more than the province of presenters, exhibitors and content providers. Engagement is central to successful event planning, followed by logistics, […]