Wednesday, April 17

6 Tips to Creating a Successful International Event

Corporate events in international locales can set your organization apart and engage customers, partners and salespeople. Meetings and summits, product launches, user conferences and trade shows in exciting destinations expand your company’s reach, enhance your brand presence and enrich relationships. Whether your target locale is cosmopolitan (Rome, Rio or Riyadh), an exotic beachfront resort or […]

Wednesday, April 24

How to Gather Testimonials Post-Event

Take a deep breath. Your event is winding down. The venue is closing, exhibits are being dismantled, the stage struck, and the band’s instruments are stowed. Before you catch up on missed zzzs or to join your sales team at the hotel bar, you need to gather testimonials from happy attendees and pleased partners. Corporate […]

Wednesday, May 8

5 Design Elements You Must Incorporate into Your Tradeshow Booth

Tradeshows form a strategic component of the corporate marketing mix.  In fact, 84% of corporate leadership believes that in-person events are critical to their company’s success (Bizzabo). But maximizing ROI from your tradeshow presence can still be a challenge. Show floors are noisy, visually distracting, chaotic places.  How to ensure that your presence attracts the […]