Speed combined with effectiveness is your competitive edge at trade shows. Meet the right prospects and make the numbers; introduce new products and demonstrate key solutions, fast-tracking the sales process while building brand awareness.
Temple Rock collaborated with Groupon to create a results-driven, B2B trade show strategy that educated attendees on their multiple products, generated quality leads and closed deals.
We coordinated pre-show team training that focused on attendee engagement, lead qualification and lead management system.
We created an inviting, open design that maximized space for optimal sales, prospect meetings and demos.
Daily contests were created with prizes to maintain a fun atmosphere and motivate team members.
We ran daily pre-show meetings to report on the prior day's success, reward high performers, discuss any needs for adjustment and communicate objectives for the day.
Groupon exceeded their event objectives and called the experience an overwhelming success.