February 13, 2020

How to Manage A-List Entertainment Like a Pro

You want to make a big impact at your event, so you’ve secured a superstar to perform! Booking celebrities for corporate events comes with its own set of challenges; you must not only execute the contract to a T, but also interact with the talent and their team in a way that establishes trust and […]

January 21, 2020

4 Quick Tips to Start Planning an Incentive Trip Your Team Will Love

Whether your objective is honoring key members of your organization, rewarding top sellers or increasing employee engagement, corporate incentive travel is an effective motivator and sought-after perk. It’s also a significant investment. Ensure a return on that investment that exceeds your expectations by making the right choices early in the planning process. HERE ARE FOUR […]

January 8, 2020

5 Tips for Setting Up an Efficient On-Site Production Office

On-site execution is when you get to bring a program to life and is easily one of the most exciting parts of working in the events industry. Event production offices serve as hubs for collaboration and productivity that can quickly become chaotic if mismanaged. But with proper preparation you can structure the environment to prevent […]

December 16, 2019

5 Green Room Essentials for Corporate Events

Green rooms provide executives, speakers and event entertainers with a space to get in the zone before delivering their presentation. Be certain to stock them with all the items necessary to help presenters feel confident and prepared to perform. HERE ARE FIVE ESSENTIALS TO OFFER IN EVERY CORPORATE EVENT GREEN ROOM: 1. Event Information Sheets […]

November 27, 2019

Meet and Greet Must-Haves

Once you’ve hired the hottest entertainment for your event, take it to the next level by setting up a meet and greet to create a once-in-a-lifetime experience for top attendees. Most entertainers have a number of engagement rules and the bigger the name the more stipulations they tend to have. Negotiate the contract terms with […]

November 13, 2019

3 Tips to Successfully Navigate Shipping for International Events

International shipping coordination can be a complex task for even the most experienced project team members. Customs regulations, insurance protocol and transit fees can vary greatly between countries and territories. Having certainty that your production shipments arrive where and when you need them is paramount to the success of your project. HERE ARE THREE FACTORS […]

October 29, 2019

5 Site Survey Tips for a Successful Meeting

Site surveys are vital to ensure a smooth production process for all teams involved with a project. Whether the venue is local or requires travel, dedicated meeting time in the space where an event will occur helps to bridge the gap between the creative vision and real-world execution. Capitalizing on the time you have at […]

October 10, 2019

Overlooked Ways to Encourage Networking at Events

From the smallest meetup to the largest user conference there is a common denominator that will drive registration numbers, increase perceived value and create lasting memories in connection with your brand – that crucial factor is networking. Here are some less conventional ways to intersperse networking opportunities throughout your next event. TIPS TO BOOST EVENT […]

September 25, 2019

The Best Seating for Different Event Types

Strategies for creating the best seating arrangements vary greatly depending on the event type, and finding a solution that supports your overall objectives is integral to delivering a successful event. Meetings & Conferences – stage seating should be selected for its ability to help speakers confidently deliver their message, avoiding stools that are too high […]

August 26, 2019

What to Do When Your Event Speaker Cancels | 8 Tips

The catchphrase for effective event planning is Be Prepared. During the run-up to your event, things rarely go 100% according to plan – sponsors can pull out, exhibitors cancel, venues flood and catch fire, service workers strike and a myriad of other “acts of God” and man can conspire to impact your event. Don’t just […]

August 5, 2019

Dos & Don’ts of Breakout Meetings

At corporate events, trainings, conferences and symposia, breakout meetings provide attendees with opportunities to explore event topics and themes in greater depth and to brainstorm with peers on how to integrate event outcomes into their lives and workplaces. But breakout meetings don’t just come together by themselves. When event planners include breakouts in event agendas, […]

July 29, 2019

10 Tips for Increasing Event Attendance

Event planning and event promotion go hand in hand. A successful event is a well-attended one, but with busy schedules and tight travel budgets, it can be challenging to reach your audience and confirm their presence at your next trade show, sales meeting or product launch. Here are 10 tips to help you entice event […]

June 25, 2019

The Road to Success for Multi-City Events

Our last blog highlighted 7 tips for planning a multi-day event. With today’s global marketplaces, audiences can cross countries and continents and span the globe. Multi-city events are more than just scaled-up single city productions, requiring different strategies and planning considerations: Scale and sequence: Will your multi-city event take place simultaneously across different locales or […]

June 11, 2019

 7 Tips for Planning Multi-Day Events

Event planners and marcom managers recognize the effort needed for organizing and executing any type of event. If one-day events are exhausting sprints, multi-day events are all-consuming marathons, demanding long-term focus, energy, time and resources from an entire organization. To avoid surprises along the route, here are 7 tips for planning a trade show, sales […]

May 22, 2019

8 Types of Questions to Ask a Venue Prior to an Event

When it comes to event planning, the devil is in the details. Your team is focused on event ROI – building brand equity, expanding share of voice, collecting leads, rewarding top performers, etc. However, you still have to worry about event costs, logistics and risk management. Following are 8 questions all organizations should ask venues […]

May 8, 2019

5 Design Elements You Must Incorporate into Your Trade Show Booth

Trade shows form a strategic component of the corporate marketing mix. In fact, 84% of corporate leadership believes that in-person events are critical to their company’s success (Bizzabo). But maximizing ROI from your trade show presence can still be a challenge. Show floors are noisy, visually distracting, chaotic places. How to ensure that your presence […]

April 24, 2019

How to Gather Testimonials Post-Event

Take a deep breath. Your event is winding down. The venue is closing, exhibits are being dismantled, the stage struck, and the band’s instruments are stowed. Before you catch up on missed zzzs or to join your sales team at the hotel bar, you need to gather testimonials from happy attendees and pleased partners. Corporate […]

April 17, 2019

6 Tips to Creating a Successful International Event

Corporate events in international locales can set your organization apart and engage customers, partners and salespeople. Meetings and summits, product launches, user conferences and trade shows in exciting destinations expand your company’s reach, enhance your brand presence and enrich relationships. Whether your target locale is cosmopolitan (Rome, Rio or Riyadh), an exotic beachfront resort or […]