August 26, 2019

What to Do When Your Event Speaker Cancels | 8 Tips

The catchphrase for effective event planning is Be Prepared. During the run-up to your event, things rarely go 100% according to plan – sponsors can pull out, exhibitors cancel, venues flood and catch fire, service workers strike and a myriad of other “acts of God” and man can conspire to impact your event. Don’t just […]

August 5, 2019

Dos & Don’ts of Breakout Meetings

At corporate events, trainings, conferences and symposia, breakout meetings provide attendees with opportunities to explore event topics and themes in greater depth and to brainstorm with peers on how to integrate event outcomes into their lives and workplaces. But breakout meetings don’t just come together by themselves. When event planners include breakouts in event agendas, […]

July 29, 2019

10 Tips for Increasing Event Attendance

Event planning and event promotion go hand in hand. A successful event is a well-attended one, but with busy schedules and tight travel budgets, it can be challenging to reach your audience and confirm their presence at your next trade show, sales meeting or product launch. Here are 10 tips to help you entice event […]

June 25, 2019

The Road to Success for Multi-City Events

Our last blog highlighted 7 tips for planning a multi-day event. With today’s global marketplaces, audiences can cross countries and continents and span the globe. Multi-city events are more than just scaled-up single city productions, requiring different strategies and planning considerations: Scale and sequence: Will your multi-city event take place simultaneously across different locales or […]

June 11, 2019

 7 Tips for Planning Multi-day Events

Event planners and marcom managers recognize the effort needed for organizing and executing any type of event. If one-day events are exhausting sprints, multi-day events are all-consuming marathons, demanding long-term focus, energy, time and resources from an entire organization. To avoid surprises along the route, here are 7 tips for planning a trade show, sales […]

May 22, 2019

8 Types of Questions to Ask a Venue Prior to an Event

When it comes to event planning, the devil is in the details. Your team is focused on event ROI – building brand equity, expanding share of voice, collecting leads, rewarding top performers, etc. However, you still have to worry about event costs, logistics and risk management. Following are 8 questions all organizations should ask venues […]

May 8, 2019

5 Design Elements You Must Incorporate into Your Trade Show Booth

Trade shows form a strategic component of the corporate marketing mix. In fact, 84% of corporate leadership believes that in-person events are critical to their company’s success (Bizzabo). But maximizing ROI from your trade show presence can still be a challenge. Show floors are noisy, visually distracting, chaotic places. How to ensure that your presence […]

April 24, 2019

How to Gather Testimonials Post-Event

Take a deep breath. Your event is winding down. The venue is closing, exhibits are being dismantled, the stage struck, and the band’s instruments are stowed. Before you catch up on missed zzzs or to join your sales team at the hotel bar, you need to gather testimonials from happy attendees and pleased partners. Corporate […]

April 17, 2019

6 Tips to Creating a Successful International Event

Corporate events in international locales can set your organization apart and engage customers, partners and salespeople. Meetings and summits, product launches, user conferences and trade shows in exciting destinations expand your company’s reach, enhance your brand presence and enrich relationships. Whether your target locale is cosmopolitan (Rome, Rio or Riyadh), an exotic beachfront resort or […]