We partnered with a leading financial processing company to produce an activation outside the historic New York Stock Exchange in correlation with their initial public offering.

With the goal to generate as much buzz around the company’s IPO as possible, our team worked to create a public activation that could not be missed. Dozens of cheerful brand ambassadors were spread out on Wall Street, ushering pedestrians to various food trucks which were stationed in front of the stock exchange.
In addition to picking up a bagel and a cup of coffee, customers got to experience our client’s flagship payment processing system. Thousands of happy customers went about their day and spread the message of the activation throughout the city.

The event was packed and highlighted what would become the largest public IPO of the year at the NYSE.