Engaging consumers face-to-face creates opportunities to build emotional connections to your brand. Providing firsthand experiences with your target audience fosters personal attachments to your product or service.
Temple Rock highlighted Groupon’s position as the place to find local offers through a fun Search Bar activation at the popular New York Wine & Food Festival. We blended physical and digital experiences to create an interactive game.
Festival attendees received clues for local offers by tapping the Search Bar screen and paired matching graphics on the Search Wall to earn free gifts.
Kiosks and signage encouraged the download of Groupon’s top-rated app and thousands of food and beverage fans visited the Search Bar to share their experiences on social media.
Hundreds of emotional connections to the Groupon brand were established.