Spreading a message of the power of a product or service to the world necessitates getting it into the hands of media outlets. Activations featuring live demonstrations create environments for the media to experience the product first-hand.
Temple Rock produced an immersive media preview event before the launch of a widely popular gaming console.
An enveloping brand experience transported attendees, and thousands watching around the globe via live webcast, into the world of the new gaming console. Taking cues from the product design, the space ensured that attendees were imprinted with the emotion of the product and ready to share it with the world.